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Pop Culture Pooches: McGruff the Crime Dog | Blog | Beefeaters

Beefeaters® Blog

Pop Culture Pooches: McGruff the Crime Dog

Mon, April 29, 2013,

For over 30 years, one dog has been helping us take a bite out of crime. Debuting in 1980, his name is McGruff the Crime Dog.

Created by John Young of the Saatchi & Saatchi Advertising Agency for the National Crime Prevention Council, McGruff is undeniably a corporate entity, however he is one that was made with a goal of helping people. 

McGruff is usually portrayed as a lovely Bloodhound dressed in a very detective-looking trench coat. His catch phrase is that he wants people to help him “take a bite out of crime”. The slogan was created by Jack Keil, who went on to provide McGruff’s voice for many years.

While he was created in 1980, McGruff didn’t get named until 1982. He was named via a national contest. Perhaps unsurprisingly, the most common entry was “Sherlock Bones”. The winning entry came from a New Orleans police officer.

While he may not be as prominent as he once was, McGruff still shows up here and there (sometimes with his nephew Scruff). Especially for children of the 80s, McGruff will always be a fond memory. After all, who doesn’t want to help him take a bite out of crime?


Photo credit: The National Crime Prevention Council

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